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• BEST WEBSITE TO SEARCH FOR APARTMENTS SOFTWARE

For more information, check out 10 Best Practices for Listing Your Properties.

BEST WEBSITE TO SEARCH FOR APARTMENTS SOFTWARE

When it comes to property listings, you can save time and reach more prospective renters with software that posts not only to your website but also to hundreds of popular property listing sites simultaneously. However in 2015, generic search more than doubled in the past three years from 10 percent in 2012 to 23 percent in 2015. Searching for a New Place – Where Do People Look?Īccording to the report, ILSs rule as the top source for apartment searches, and the top three sources haven’t changed since 2012: ILSs ( and top the list), Drive By and Word of Mouth. For tips on online reputation management, check out this blog post: Hug Your Haters: How to Turn Bad Reviews into Your Competitive Advantage. When it comes to social media, the rental prospects surveyed agreed that social media doesn’t play a major role in their apartment search and only 13% of residents mentioned using Facebook or Twitter to research their current apartment.ĭo you focus enough on your brand’s online reputation? Do you know what is being said about you on review sites and social media platforms? It’s important to pay attention to this, as people’s comments can change someone’s opinion instantly. , Yelp, and Google stood out as the three top sites for ratings and reviews. Over half the respondents (52% of rental prospects) said they check online ratings and reviews when they start their apartment search and 78% of residents use those reviews to find more specific information about places they are interested in.

One big theme stood out in the research study: the importance of online reviews. Online Reviews Top the List of Rental Trends Three themes rose to the surface that all property managers should take note of and adjust their marketing efforts to address. A recent report published by J Turner Research highlights the top 10 emerging trends in the apartment rental process, based off responses from over 25,000 residents in more than 500 properties nationwide.